Published 16 August 2012
Evolution Fresh, a subsidiary to Starbucks, plans to open a high-tech juicery to expand the company's production and distribution capacity in Rancho Cucamonga, California.
Expected to get operational in late 2013, the new juicery will produce Evolution Fresh juices currently made at its existing juicery in San Bernardino and will support 160 manufacturing jobs.
Starbucks channel development president Jeff Hansberry said that the company's new juicery marks an important milestone as they continue to revolutionize the $3.4bn and growing cold-crafted juice category.
"It will more than quadruple our production and distribution capacity while continuing to deliver the flavor, vitamins, and nutrients of raw fruits and vegetables retained by Evolution Fresh's innovative use of high pressure processing (HPP)," Hansberry said.
The $70m, 260,000ft? juicery will be capable of peeling, squeezing, cracking and pressing approximately four to five times the amount of juice per year as the current facility using the company's never-heated HPP technology.
Evolution Fres has also added three juices to its current line-up in select natural food and premium grocery stores across the West Coast along with the introduction of a new flavor Raspberry Watermelon.
The new line-up features Cucumber Pineapple Ginger - a balance of sweet and spicy, refreshing cucumber and pineapple juices with a hint of ginger.
Pineapple Coconut Water is light with a touch of pineapple, Spicy Lemonade includes lemonade with a hint of ginger and cayenne and New Raspberry Watermelon features a blend of watermelon complemented with raspberries.
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